Team

Christian Koenitzer

Our strength: We know the differences between East and West. I am a competent generalist with 30 years of professional experience in various fields such as product management, marketing, sales, auditing and public services for well-known international companies such as Kuoni Travel, McCormick, KPMG, Lindt & Sprüngli and for the Swiss government in China. When I moved to China in 2002, I was immediately captivated by the country and the people. Everything was so different; more chaotic, but also more pragmatic. I wanted to do business with them and of course I got ripped off. No wonder, I didn't speak their language and didn't understand their business mentality. I did business the way I had learned in Switzerland. So I started from scratch: - I learned their language. - I observed and learned how Asians operate. In 2007, I founded AsiaLink in Switzerland and opened a representative office in China. My business philosophy was and still is simple: My business partners do not make my mistakes. Asian business philosophy and people are different, and it is sometimes hard to understand the how and why. With me and my specialists, you are in good hands.